Brand Centre
These guidelines outline a comprehensive approach to consistently and effectively representing our brand. We encourage you to engage with them fully to ensure our brand is showcased at its best in every situation.
Logo
This is the official logo for UKCBT. The use of the logo must comply with these rules.
Primary
We should use the primary version of logo wherever it is possible.
Secondary
The secondary version of logo (dark or light) should only be used when the backgrounds have other colors that compete with the colors of the logo or the logo is in company of other monochromatic logos.
Clearance
The minimum clear space surrounding the Primary and Secodary Logotype is equivalent to 1/2 of the height of the logotype.
Co-Branding and Partnerships
The logo should be used with a partner logo with specified clearance. For alignment, match x-width of logos if possible. If UKCBT is the main organiser, keep the logo bigger than the others.
UKCBT as Main Organiser
The principal logo is UKCBT, the rest are smaller
Equal Partners
Logos side by side
UKCBT as one of the Partners
Secondary - but same level as other partners
Restrictions
Don’t use the colored version of the logo on top of plain images or colored backgrounds
Use Light version logo on top of dark backgrounds
Don’t modify the logo in any way (change shape, font, etc)